What does HubSpot do?
- Stores contacts, companies, deals and tickets in one CRM, with two-way email sync for Gmail, Outlook and Microsoft Exchange and activity tracking for each rep.
- Automates sales work with workflows (up to 50 on Starter, 300 on Professional and 1,000 on Enterprise, per the US Sales Hub pricing page) and sequences for outreach and follow-up.
- Adds custom objects, advanced automation, forecasting and deal plans from Professional upward, and sandboxes, field-level permissions and multiple account connections on Enterprise.
- Runs AI features and agents (such as the Prospecting Agent) that draw on monthly HubSpot Credits included with paid plans.
- Exposes CRM data through a public API: private apps get 100 requests per 10 seconds and 250,000 a day on Free and Starter, rising to 190 per 10 seconds and 1,000,000 a day on Enterprise.
Where does HubSpot fit in a GTM engineering stack?
HubSpot is the CRM and system of record in a GTM engineering stack: it stores contacts, companies and deals, and receives the enriched records and outreach activity that Clay and sequencers produce.
- 1Clay imports HubSpot companies or contacts into a table
- 2Clay enriches them with providers such as Prospeo, FullEnrich or Apollo
- 3Clay updates or creates HubSpot records and adds contacts to lists
- 4Sequencers such as lemlist or Smartlead sync replies and activity back to HubSpot
See how every layer connects in Clay integrations: how the GTM engineering stack fits together.
How do you use HubSpot?
HubSpot's official walkthrough, from the HubSpot Academy YouTube channel.
How much does HubSpot cost?
Prices as shown on HubSpot's pricing page on 17 October 2026 (GBP). Free plan: Free plan for up to 2 users, no credit card required, with contacts, companies, deals, activity tracking, Breeze Assistant and two-way sync with dozens of apps. Free trial: HubSpot's knowledge base describes 14-day free trials started from an account's Pricing & Features settings, with no automatic charge when the trial ends; some features may be restricted during a trial.
Free
£0
Not applicable
Up to 2 users.
Starter
£7/month per seat (annual) or £9/month per seat (monthly)
Annual or monthly
Shown as limited-time offers: 65% off on annual billing, 50% off on monthly billing. Up to 10 paid users, 5,000 HubSpot Credits a month, email and chat support, no onboarding fee.
Professional
£81/month per seat (annual) or £90/month per seat (monthly)
Annual or monthly
10,000 HubSpot Credits a month; custom objects, advanced automation, forecasting and outreach automation. Onboarding purchase is required (GBP amount not shown on the page).
Enterprise
£155/month per seat
Shown at the same price on annual and monthly toggles
15,000 HubSpot Credits a month; sandbox, field-level permissions, multi-account connections, deal splits, recurring revenue tracking. Onboarding purchase is required.
From a UK connection, hubspot.com/pricing/sales redirects to a combined platform pricing page in GBP. The US Sales Hub page, read the same day, shows USD prices instead: Starter from $7 or $20 per seat a month, Professional $90 or $100 per seat plus a required $1,500 onboarding fee, Enterprise $150 per seat plus a required $3,500 onboarding fee, and lists different included credits (500, 3,000 and 5,000). Check the page from your own region before budgeting.
Who is HubSpot best for?
A good fit if you
- Teams that want CRM, marketing email, forms and sales sequences in one vendor rather than stitching separate tools together.
- GTM engineers who need a CRM with a native Clay integration, a large app marketplace and well-documented API limits.
- Small teams starting out: the free plan covers up to 2 users, and Starter covers up to 10 paid users.
Look elsewhere if you
- Teams that need custom objects or advanced workflows on a small budget: both start at Professional, which also requires a one-time onboarding purchase.
- Heavy API users on lower tiers: Free and Starter private apps share a 250,000-request daily limit per account.
- Teams wanting a fully flexible, spreadsheet-like data model from day one; HubSpot's standard objects come first and custom objects are a paid upgrade.
Does HubSpot integrate with Clay and your CRM?
- Clay
- Native Clay integration. HubSpot is in Clay's integrations directory as a Clay-built integration (included in Clay's Growth plan and above). You can import HubSpot objects into a Clay table, look up, create and update objects, retrieve associations and sequence enrollment status, add records to static lists, create associations and find owners. Clay also lists a separate HubSpot Sequencer integration. (source)
- Integrations
- HubSpot App Marketplace with native sync for Gmail, Outlook and Microsoft Exchange; native Clay integration; Make's HubSpot CRM app; n8n's built-in HubSpot node; plus a public REST API with documented rate limits per tier. (source)
- GDPR
- HubSpot's Data Processing Agreement is incorporated into its Customer Terms of Service and covers GDPR and UK GDPR. Transfers rely on the EU-U.S. Data Privacy Framework (HubSpot, Inc. is certified) and Standard Contractual Clauses, with the UK Addendum for UK data. HubSpot runs an EU data centre: new paid customers are assigned a hosting location by IP geolocation at sign-up, existing paid customers can migrate at no charge, and customers using only free tools are placed in the US data centre. (source)
What are the best HubSpot alternatives?
Other CRMs that do the same job in a GTM engineering stack, with their own trade-offs.
Which GTM stacks use HubSpot?
- AI-agent GTM stack with Claude CodeRole: System of record; Claude Code can reach it through HubSpot's MCP server, and Clay and Instantly both have native HubSpot integrations.
- Clay-centred enrichment stackRole: Receives created and updated contacts and companies from Clay's HubSpot actions (Growth and above).
- Lean cold email stack for small teamsRole: Free system of record for contacts, companies and deals that come out of replies; Smartlead and Instantly both list native HubSpot integrations.
- LinkedIn and email multichannel stackRole: System of record; HeyReach, Smartlead, La Growth Machine, lemlist and Surfe all list native HubSpot integrations.
- Signal-based outbound stackRole: System of record: Clay creates and updates contacts and companies, and Smartlead's native HubSpot integration logs replies.
HubSpot FAQs
Is HubSpot CRM really free?
HubSpot's free plan costs nothing and needs no credit card, but it is limited to 2 users. It covers contacts, companies, deals and activity tracking; automation, sequences and higher limits sit in paid plans.
How much does HubSpot cost per user?
HubSpot's UK pricing page shows Starter at £7 per seat a month billed annually (a limited-time offer), Professional at £81 and Enterprise at £155 per seat a month, as of October 2026. Professional and Enterprise also require a one-time onboarding purchase.
Does HubSpot charge an onboarding fee?
HubSpot requires Professional and Enterprise customers to buy onboarding, while Starter has no onboarding requirement. The US Sales Hub page lists these one-time fees as $1,500 for Professional and $3,500 for Enterprise.
What are HubSpot Credits?
HubSpot Credits pay for features that take action, such as 1-to-many email, automation and AI agents. Paid plans include a monthly allowance that resets each month and does not roll over, and you can buy capacity packs or pay as you go for more.
What are HubSpot's API limits?
HubSpot privately distributed apps get 100 requests per 10 seconds and 250,000 a day on Free and Starter, 190 per 10 seconds and 625,000 a day on Professional, and 1,000,000 a day on Enterprise. The API Limit Increase add-on raises these further; public marketplace apps are limited to 110 requests per 10 seconds per account.
Is HubSpot GDPR compliant?
HubSpot provides a Data Processing Agreement that is part of its Customer Terms and covers GDPR and UK GDPR, using the Data Privacy Framework and Standard Contractual Clauses for transfers. Paid customers can host data in HubSpot's EU data centre.
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Sources
Checked on 17 October 2026.
Pricing, integrations and data policies are checked against HubSpot's own pages. How we research tools.