Clay agency: we build your Clay tables and run them
Tentt is a GTM engineering agency that builds Clay systems for B2B companies: target account and contact lists, waterfall enrichment across data providers, Claygent research, scoring, and sync to your CRM and sequencer. We build it in your stack in 30 days as a One-System Build, then hand it over with training and documentation, or run it for you.
What does Tentt set up?
Account and contact lists
Target account lists built from your ideal customer profile, with the right people found at each account and deduplicated against your CRM.
Waterfall enrichment
Email and phone finding across several providers in order, with verification before anything reaches a sequencer, so you pay only for results that are found.
Claygent research and scoring
AI research columns that answer the questions your reps would ask about each account, turned into a score that decides who gets contacted first.
Signal-triggered tables
Tables that react to buying signals such as hiring, funding, job changes or website visits, so outreach starts when something happens, not on a schedule.
CRM and sequencer sync
Enriched records written back to HubSpot or Attio and pushed to Smartlead, Instantly or lemlist, with rules for what must never be overwritten.
Which tools does it use?
Which Clay plan does the build need?
Clay's Free and Launch plans cover lists, enrichment and Claygent, but native CRM sync, the HTTP API and webhook-triggered signals sit on the Growth plan, as of Clay's pricing page in October 2026. Most of the systems above need Growth for the CRM write-back step.
We confirm the plan in the consultation, before anything is built, so you are not paying for features you will not use.
How does a Tentt build work?
- 1Consultation and analysisWe map how you sell today: your funnel, tools, data, and where automation and signals can move the needle.
- 2Pick and design the systemWe agree what the system should do, which tools it uses and how data flows between them, before anything is built.
- 3Build it into your stackWe build and connect it inside your own accounts, so nothing lives in a black box you cannot see.
- 4Enablement and handoffWe train your team with live sessions and recorded videos, and document the system so you can run it in-house, or we run it for you.
What do you get at the end?
- Clay tables built and documented inside your workspace
- A provider waterfall ordered by cost and match rate
- Verification before any contact is sequenced
- CRM write-back and sequencer push configured
- Live training sessions and recorded walkthroughs
Builds run as the 30-day One-System Build or as part of the 90-Day GTM Sprint, both for a one-time fee.
Questions about this service
What does a Clay agency do?
A Clay agency designs and builds Clay tables for you: finding accounts and contacts, enriching them through provider waterfalls, researching them with AI, and syncing the results to your CRM and sequencer. Tentt does this as part of a GTM engineering build, so the Clay tables connect to the rest of your system.
Who can set up Clay for me?
A GTM engineering agency or a Clay consultant. Tentt sets up Clay for B2B companies as a 30-day One-System Build or as part of a 90-day Sprint, then trains your team to run it or runs it for you.
Do you build in our own Clay account?
Yes. Tentt builds into your existing stack, so the tables, providers and credits sit in your workspace and the system is yours to keep.
How long does a Clay build take?
A single Clay system takes 30 days or less with the One-System Build. A complete go-to-market system, with Clay at the centre, takes 90 days with the 90-Day Sprint.
Can we run it ourselves afterwards?
Yes. Every Tentt build ends with live training, recorded videos and documentation so your team can run and change the tables. If you would rather not, Tentt can run it on a retainer.
Learn how it works
- What is Clay? How the clay.com GTM data platform worksWhat is Clay? A plain guide to clay.com tables, waterfall enrichment, Claygent, integrations and how Actions and Data Credits work in 2026.
- Clay pricing in 2026: every plan, credit and worked cost exampleClay pricing explained: Free, Launch, Growth and Enterprise plans, how Actions and Data Credits are charged, and worked cost examples with the maths.
- Waterfall enrichment: how it works, how to build one and what it costsWaterfall enrichment explained: why querying data providers in sequence raises email match rates, how to build one in Clay, and what it costs in 2026.
- Clay integrations: how the tools fit into a GTM engineering systemClay integrations explained: 246 listed tools, native vs your own API key, which need Growth, and how signals, data, AI and CRM fit together.
Want Clay set up properly?
Book a call. We'll look at how you sell and, if it's a fit, scope the build.
Book a GTM strategy call