GTM engineering stacks
Reference stacks for the most common GTM engineering jobs. Each one shows which tool does which job, how data flows between them, and what the stack costs a month at published prices. Every tool links to its full page in the GTM tools directory.
AI-agent GTM stack with Claude Code
Technical GTM engineers comfortable in a terminal who want an agent to write and run their enrichment, research and routing workflows, with Clay still doing the data work.
About $500 to $750 a month for one operator
Clay-centred enrichment stack
Teams with one Clay operator who enrich a few thousand contacts a month, want CRM records kept current automatically, and prefer to own their provider accounts rather than spend Clay data credits.
About $650 to $750 a month on your own provider accounts
Enterprise outbound stack
Sales organisations with a team of account executives and SDRs on Salesforce, procurement and security reviews, and a RevOps or GTM engineering function that owns the data flow.
Published parts about $1,550 to $2,550 a month for 10 reps; the rest is contact sales
Lean cold email stack for small teams
Founders, solo sellers and teams of two or three running their first cold email programme, who need verification, warm-up and a CRM but not Clay.
About $70 to $130 a month, before mailboxes and domains
LinkedIn and email multichannel stack
Small outbound teams selling to buyers who are active on LinkedIn, who want connection requests and emails to the same person coordinated rather than run as two separate programmes.
About $195 to $250 a month plus €29 to €39 per Surfe user
Signal-based outbound stack
Small B2B sales or growth teams (one or two operators) who want to contact accounts when something changes, rather than mailing a static list, and who can run a Clay table themselves.
About $850 to $1,000 a month, before mailboxes and domains
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