Enterprise outbound stack

Who is this stack for?

Sales organisations with a team of account executives and SDRs on Salesforce, procurement and security reviews, and a RevOps or GTM engineering function that owns the data flow.

Which tools are in the stack, and what does each one do?

1. 01Contact and company data

   • ZoomInfo

     Licensed source of firmographics, contacts and direct dials; Clay's ZoomInfo actions use your own ZoomInfo licence and credits.

     Contact sales (price depends on features, licences and credit usage)

2. 02Intent signals

   • Bombora

     Topic intent showing which accounts are researching your category, used to prioritise accounts before reps are assigned.

     Contact sales for a direct contract; inside Clay, Bombora intent lookups run on Clay credits with no Bombora contract

3. 03Orchestration

   • Clay

     Combines ZoomInfo and Bombora data, scores and routes accounts, and writes records to Salesforce and prospects to the sequencer.

     Growth from $446/month (annual); Enterprise is custom, adding SSO/SAML, SCIM, RBAC and bulk enrichment over 50,000 records

4. 04Verification

   • ZeroBounce

     Validates emails inside Clay (all plans) before they reach a rep's sequence, protecting the reps' own mailboxes.

     ZeroBounce ONE $99/month, or $948/year, from 10,000 credits a month

5. 05Sales engagement

   • Outreach

     Runs multichannel sequences, calls and tasks from each rep's mailbox; Clay's Add to Sequence action enrols prospects.

     Contact sales (seat licences plus consumption-based AI credits)

   • Salesloft

     Alternative sequencer: Clay's Add Person to Cadence action enrols prospects and Salesloft logs activity to Salesforce.

     Contact sales

6. 06CRM

   • Salesforce

     System of record; Clay reads reports and SOQL lookups and writes, upserts and converts records on Growth and above.

     Pro Suite $100/user/month or Core $195/user/month (US, billed annually)

How does data flow through the stack?

1. 1Clay pulls target accounts from a Salesforce report and adds Bombora topic intent for each.
2. 2Clay scores accounts on fit and intent, and enriches the buying committee from ZoomInfo using your ZoomInfo licence.
3. 3ZeroBounce validates each email, and invalid contacts are dropped before routing.
4. 4Clay upserts accounts and contacts in Salesforce and assigns them to the owning rep.
5. 5Clay adds approved prospects to an Outreach sequence or a Salesloft cadence, and activity logs back to Salesforce.

How much does this stack cost per month?

Published parts about $1,550 to $2,550 a month for 10 reps; the rest is contact sales

Assumes 10 Salesforce users and one Clay workspace. Low end: Salesforce Pro Suite 10 x $100 = $1,000 + Clay Growth $446 (annual) + ZeroBounce ONE $99 = $1,545. High end: Salesforce Core 10 x $195 = $1,950 + Clay Growth $495 (monthly) + ZeroBounce ONE $99 = $2,544. Not included because no price is published: ZoomInfo (all plans), a direct Bombora contract, Outreach (all Amplify plans), Salesloft (all products) and Clay Enterprise, which most teams at this size will need for SSO and SCIM. Clay credits used for Bombora lookups also come out of the Clay plan allowance. Prices checked on 17 October 2026; Salesforce's UK page lists the same tiers at £80 and £156 per user.

What are the trade-offs?

• Most of the cost is unpublished: ZoomInfo, Outreach and Salesloft are all contact sales, so you can only compare total cost after running procurement with each vendor.
• Clay's ZoomInfo actions use your ZoomInfo licence and credits, and ZoomInfo says each export costs one credit, so heavy Clay use draws down the ZoomInfo contract.
• Clay's Salesforce FAQ says Integration User and API Only licences cannot complete its OAuth approval, so the connection needs a full licence with API Enabled, and its writes cannot be undone.
• Sequencing from reps' own mailboxes protects the domain reputation but limits volume per rep, unlike the many-mailbox sending model of Smartlead or Instantly.

Questions about this stack

Other GTM stacks

• AI-agent GTM stack with Claude CodeAn AI agent GTM stack: Claude Code with Clay's plugin, n8n, OpenAI, Perplexity and Exa for research, Instantly for sending and HubSpot, with costs.
• Clay-centred enrichment stackA Clay enrichment stack on Growth: Prospeo, LeadMagic and FullEnrich waterfall, ZeroBounce, OpenAI and Perplexity research, and CRM sync, with costs.
• Lean cold email stack for small teamsA lean cold email stack for small teams: Prospeo, MillionVerifier, Smartlead and a free CRM, with verification, warm-up and costs from about $70 a month.
• LinkedIn and email multichannel stackA LinkedIn and email outreach stack: HeyReach with Smartlead, or La Growth Machine, plus Prospeo, Surfe and HubSpot, with published costs per sender.
• Signal-based outbound stackA signal-based outbound stack: RB2B and PredictLeads signals, Clay, a Prospeo and Findymail waterfall, MillionVerifier, Smartlead and HubSpot, with costs.