What does ZoomInfo do?
- Searches contacts and companies across a database ZoomInfo sizes at 500M+ professional profiles, 300M+ verified business emails and 135M+ direct dial numbers.
- Charges one credit per exported contact or company profile, whether the export happens in the platform, the Chrome extension or through an API integration.
- Layers buyer intent on Copilot Advanced (website visitor data, account prioritisation, workflows) and real-time intent plus custom integrations on Copilot Enterprise.
- Runs separate marketing packages: Marketing Demand includes 75K credits, ABM Lite adds Facebook, LinkedIn and Google retargeting with 100 intent topics, and ABM Enterprise includes 150K credits with unlimited intent topics.
- Maintains corporate hierarchies and job changes; ZoomInfo says its pipeline processes 15 to 20 million job changes a month with human researchers validating events such as acquisitions.
- Sells Streaming Intent as a separate add-on priced by keyword and account volume.
Where does ZoomInfo fit in a GTM engineering stack?
ZoomInfo is the licensed system-of-record data layer in an enterprise GTM engineering stack: it supplies firmographics, contacts, direct dials and intent that Clay and the CRM build on.
- 1A ZoomInfo intent spike or website visit flags a target account in Copilot
- 2Clay searches ZoomInfo contacts at that account using your own ZoomInfo account
- 3Missing emails fall through to Findymail or LeadMagic in a Clay waterfall
- 4Enriched contacts sync to Salesforce or HubSpot and enter an Outreach or Salesloft sequence
See how every layer connects in Clay integrations: how the GTM engineering stack fits together.
How do you use ZoomInfo?
ZoomInfo's official walkthrough, from the ZoomInfo YouTube channel.
How much does ZoomInfo cost?
Prices as shown on ZoomInfo's pricing page on 17 October 2026 (USD). Free plan: No free plan is listed on the pricing page. Free trial: A free trial is offered for the sales plans (Professional, Copilot Advanced, Copilot Enterprise). The marketing plans are 'Get a demo' only.
ZoomInfo Professional
Contact sales
Set with ZoomInfo sales
Contact and company data, CRM integrations, standard support.
Copilot Advanced
Contact sales
Set with ZoomInfo sales
Professional plus account prioritisation, buyer intent, website visitor data and workflows.
Copilot Enterprise
Contact sales
Set with ZoomInfo sales
Advanced plus real-time intent, custom integrations, reporting and white-glove onboarding.
Marketing Demand
Contact sales
Set with ZoomInfo sales
75K included credits, audiences, intent topics, CRM and marketing automation integrations, dedicated onboarding manager.
ABM Lite
Contact sales
Set with ZoomInfo sales
Demand plus Facebook, LinkedIn and Google retargeting channels and 100 intent topics.
ABM Enterprise
Contact sales
Set with ZoomInfo sales
150K included credits, unlimited intent topics and unlimited display campaigns.
ZoomInfo says price depends on features, number of licences and credit usage, and that its sales team agrees payment frequency. Its FAQ says each export costs one credit, including exports through the Chrome extension or API integrations. Integrations may carry a base cost plus a minimum bulk credit purchase. Streaming Intent is an add-on priced by keyword and account volume.
Who is ZoomInfo best for?
A good fit if you
- Sales and marketing organisations with budget for an annual contract that want contacts, intent and ABM advertising from one vendor.
- North American prospecting, where ZoomInfo's own regional figures are deepest: 157.8M+ contacts and 77.7M+ mobile numbers versus 66M+ contacts in Europe.
- Teams that already hold a ZoomInfo licence and want to use it inside Clay tables, since Clay's ZoomInfo actions require your own ZoomInfo account.
- Phone-heavy outbound: ZoomInfo states an 87% mobile number accuracy rate and 72% direct dial hit rate (vendor figures).
Look elsewhere if you
- Teams that need a published price before they start: every ZoomInfo plan is quoted by sales.
- Clay users hoping to pay with Clay credits; every ZoomInfo action in Clay is marked 'Bring Your Own Account Required'.
- Small outbound teams that only need verified emails at volume, where per-credit self-serve providers cost less to test.
- Europe-first prospecting at the depth ZoomInfo offers in North America, based on its own regional counts.
Does ZoomInfo integrate with Clay and your CRM?
- Clay
- Native Clay integration. Clay lists a Clay-built ZoomInfo integration with four actions: enrich company, enrich contact, enrich up to 25 contacts at once by ZoomInfo contact ID, and search contacts. Every action is marked 'Bring Your Own Account Required', so it uses your ZoomInfo licence and credits rather than Clay credits. It is available on all Clay plans. (source)
- Integrations
- ZoomInfo's marketplace lists 190 integrations, including Salesforce, HubSpot, Microsoft Dynamics and Pipedrive CRMs; Outreach and Salesloft; Marketo, Pardot and Eloqua; Snowflake, Databricks and BigQuery; plus Zapier, Clay, Gong, Slack and telephony tools such as Aircall and Amazon Connect. (source)
- GDPR
- ZoomInfo's trust centre says it is SOC 2, ISO 27701 and ISO 27001 certified, links a TRUSTe independent GDPR privacy practices validation findings letter, and says it extends data subject rights to its entire database through a notice and choice programme, a data subject rights team and a self-service privacy centre. It also offers a Do Not Call feature that removes numbers on supported DNC lists. (source)
- Data coverage
- ZoomInfo claims 500M+ professional profiles, 122M+ company records, 300M+ verified business emails, 135M+ direct dial numbers, 4,500+ intent topics and 9M+ job postings a month. It states hit rates of 96% for business email, 87% for mobile and 72% for direct dial. By region it lists 157.8M+ contacts in North America, 66M+ in Europe and 68.3M+ in Asia. It says data comes from web crawling of 10M+ pages a day, AI and SMTP-level verification and human research. All figures are vendor claims. (source)
What are the best ZoomInfo alternatives?
Other data providers that do the same job in a GTM engineering stack, with their own trade-offs.
B2B contact database with built-in sequencing, dialler, CRM enrichment and AI research, priced per seat with pooled credits.
- Pricing
- Free; paid from $49/seat/mo (annual)
- Free trial
- 14-day trial on Basic and Professional; Apollo's FAQ says the trial includes 75 credits and access to most features of the selected plan.
Self-serve B2B contact and company data with a Chrome extension, API, MCP server and buying signals, priced in credits.
- Pricing
- Free plan; paid from $37.45/mo (annual)
- Free trial
- None listed
Developer-first person, company, job posting and IP data via API or bulk licence, billed per match.
- Pricing
- Free plan; Pro from $98/mo
- Free trial
- None listed
GTM data platform that combines 150+ data providers, AI research agents and workflow automation in spreadsheet-style tables.
- Pricing
- Free; paid from $167/mo (annual)
- Free trial
- 14-day trial offered on the Free, Launch and Growth plans.
Which GTM stacks use ZoomInfo?
ZoomInfo FAQs
Can I use ZoomInfo inside Clay without a ZoomInfo contract?
No, Clay marks all four ZoomInfo actions as 'Bring Your Own Account Required'. You connect your existing ZoomInfo account and its credits are spent on each enrichment. Teams without a licence usually use providers that Clay can bill in Clay credits instead.
What counts as a credit in ZoomInfo?
ZoomInfo spends one credit each time a contact or company profile is exported. That applies to exports from the platform, the Chrome extension and API integrations. ZoomInfo also says some integrations require a base cost plus a minimum bulk credit purchase.
Does ZoomInfo have good European data?
ZoomInfo's own figures show 66M+ contacts and 18.5M+ mobile numbers in Europe, against 157.8M+ contacts and 77.7M+ mobiles in North America. It also says it has newly validated 7.6 million international contacts, 2.1 million of them in Europe. Test hit rates on your own target list before relying on it for European outbound.
Is ZoomInfo intent data included in every plan?
No, buyer intent starts on Copilot Advanced, and real-time intent is on Copilot Enterprise. Streaming Intent is sold as a separate add-on priced by keyword and account volume. The Professional plan covers contact and company data and CRM integrations.
Can ZoomInfo data feed a data warehouse?
Yes, ZoomInfo's marketplace lists Snowflake, Databricks and BigQuery among its 190 integrations. This lets data teams join ZoomInfo firmographics with product and CRM data. Pricing for these connectors is not published.
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Sources
Checked on 17 October 2026.
Pricing, integrations and data policies are checked against ZoomInfo's own pages. How we research tools.