What does Lusha do?
- Reveals verified work emails for 1 credit and phone numbers for 5 credits, from the Workspace, the Chrome extension, the API or an MCP client such as Claude or ChatGPT.
- Rolls unused monthly credits over up to twice the plan's credit limit; annual plans get all credits upfront and reset at the end of the year.
- Supplies dated company signals in Clay: headcount growth, jobs growth by department or location, news, IT spend and website traffic.
- Finds lookalike companies and lookalike people from a seed account or contact, both available as Clay actions.
- Enriches CSV files and syncs to Salesforce, HubSpot, Pipedrive, Zoho CRM and Bullhorn, with job change alerts and intent data on higher tiers.
Where does Lusha fit in a GTM engineering stack?
Lusha is a contact and signal source in a GTM engineering stack: it supplies mobile numbers and dated account signals, either from reps' Chrome extension or as Clay columns.
- 1Clay runs Lusha's headcount or jobs-growth signal on a target account list
- 2Accounts with a qualifying signal get Lusha people lookalikes or a Clay people search
- 3Lusha Enrich Person adds the phone number, using your own Lusha account
- 4Contacts sync to HubSpot or Salesforce and land in an Outreach or Salesloft call task
See how every layer connects in Clay integrations: how the GTM engineering stack fits together.
How do you use Lusha?
Lusha's official walkthrough, from the Lusha YouTube channel.
How much does Lusha cost?
Prices as shown on Lusha's pricing page on 17 October 2026 (USD). Free plan: Yes. Free: $0, up to 40 credits a month, basic prospecting features, the browser extension and CRM integrations.
Free
$0
Free
40 credits per month.
Starter
$49.90/month (monthly) or $37.45/month ($449.10 billed annually)
Monthly or annual
400 credits per month, or 4,800 per year on annual billing.
Pro (Professional)
$69.90/month (monthly) or $52.45/month ($629.10 billed annually)
Monthly or annual
600 credits per month, or 7,200 per year. The pricing data lists 2 seats on this tier and higher credit steps at higher prices.
Premium
$399.90/month (monthly) or $299.95/month ($3,599.10 billed annually)
Monthly or annual
3,400 credits per month, or 40,800 per year.
Scale
Contact sales
Custom
Fully customisable; includes per-user credit limits.
Prices are taken from the structured pricing data published on Lusha's pricing page; the plan cards render in the browser. Credit costs: 1 credit per verified email, 5 credits per phone number. Monthly plans roll unused credits over up to twice the plan limit; annual plans issue all credits upfront and reset at the end of the cycle. Extra credits can be bought in account settings. Teams over 5 users are directed to sales.
Who is Lusha best for?
A good fit if you
- Phone-first outbound teams that want mobile numbers at a fixed 5 credits each with self-serve monthly billing.
- Clay builders who want account signals (headcount, hiring, news) priced per signal found: Clay lists 8 credits per headcount growth or news signal.
- Small teams trying a data source cheaply: 40 free credits a month and monthly plans with rollover.
- Buyers whose procurement needs certifications: Lusha lists SOC 2 Type II, ISO 27001, ISO 27701 and a GDPR certification from ePrivacyseal.
Look elsewhere if you
- High-volume email enrichment on a small plan: Starter's 400 credits a month covers 400 emails or 80 phone numbers.
- Teams that want to run Lusha person or company enrichment in Clay on Clay credits; both enrichment actions require your own Lusha account.
- Teams of more than 5 users wanting self-serve checkout, since Lusha asks larger teams to contact sales.
- Per-user credit caps on lower tiers; Lusha says limiting credit usage per user is a Scale plan feature.
Does Lusha integrate with Clay and your CRM?
- Clay
- Native Clay integration. Clay lists a Clay-built Lusha integration with 12 actions. Enrich Company and Enrich Person require your own Lusha account. The signal actions (headcount growth, jobs growth by department or location, news, IT spend, website traffic, person signals) and the company and people lookalike actions run on Clay credits or your own account; Clay shows 8 credits per result for the headcount growth, news, and jobs growth by department or by location actions. Available on all Clay plans. (source)
- Integrations
- Lusha lists 30 integrations, including Salesforce, HubSpot, Pipedrive, Zoho CRM, Bullhorn, Capsule and monday CRM; Outreach, Salesloft and Gong; Clay; Zapier, Make, n8n, Workato and Pipedream; Slack, Gmail and Outlook; and AI connectors for ChatGPT and Claude. (source)
- GDPR
- Lusha's trust centre lists SOC 2 Type II, ISO 27001, ISO 27701, ISO 27017, ISO 31700, ISO/IEC 42001 and TRUSTe Responsible AI, says its GDPR compliance is certified by ePrivacyseal GmbH and CCPA by TrustArc, and offers a DPA to all customers, Standard Contractual Clauses, documented legitimate interest assessments, DPIAs and Article 14 notifications to data subjects. (source)
- Data coverage
- Lusha does not publish a record count on its data page; it says it serves 280,000+ revenue teams. It describes four sources: community members who share email headers and signature blocks, licensed business directories, public sources scanned by its algorithm, and inferred data such as email addresses completed from company email patterns. It says contact data is refreshed each time you search. These are vendor claims. (source)
What are the best Lusha alternatives?
Other data providers that do the same job in a GTM engineering stack, with their own trade-offs.
B2B contact database with built-in sequencing, dialler, CRM enrichment and AI research, priced per seat with pooled credits.
- Pricing
- Free; paid from $49/seat/mo (annual)
- Free trial
- 14-day trial on Basic and Professional; Apollo's FAQ says the trial includes 75 credits and access to most features of the selected plan.
Enterprise B2B data and intelligence platform: contacts, company records, intent topics and workflows, sold by annual contract.
- Pricing
- Contact sales
- Free trial
- A free trial is offered for the sales plans (Professional, Copilot Advanced, Copilot Enterprise). The marketing plans are 'Get a demo' only.
Finder for personal emails, work emails and mobiles from professional profiles, with a Chrome extension, API and Clay actions.
- Pricing
- $39/mo (annual)
- Free trial
- None listed
B2B contact data provider for verified work emails and mobile numbers, with people search, CSV and API enrichment and CRM sync.
- Pricing
- Free plan; paid from $37/user/mo
- Free trial
- None listed
Lusha FAQs
Does Lusha roll over unused credits?
Yes, on monthly plans Lusha rolls unused credits over and lets them build up to twice your plan's credit limit, as long as you stay subscribed. Annual plans receive all credits upfront and any unused credits reset at the end of the annual cycle.
Which Lusha actions in Clay need my own Lusha account?
Enrich Company and Enrich Person with Lusha require your own Lusha account in Clay. The signal and lookalike actions can run on either Clay credits or your own account. So you can test Lusha signals in Clay without buying a Lusha plan.
Can I use Lusha with Claude or ChatGPT?
Yes, Lusha offers an MCP server and lists ChatGPT and Claude as AI connectors. It describes this as access to its verified contacts, company data and buying signals from any MCP client. Credits are still consumed on reveals.
How does Lusha source its contact data?
Lusha says it combines community contributions (email headers and signatures shared by users), licensed business directories, public web sources and inferred data such as emails built from company patterns. It says it vets third-party vendors before and during each engagement.
Is Lusha GDPR compliant?
Lusha says its GDPR compliance is certified by ePrivacyseal GmbH, an independent European auditor, and it offers a DPA and Standard Contractual Clauses to all customers. Its trust centre also lists SOC 2 Type II and ISO 27001 and 27701. You still need your own lawful basis for outreach.
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Sources
Checked on 17 October 2026.
Pricing, integrations and data policies are checked against Lusha's own pages. How we research tools.