How we research GTM tools
Updated
Every page in the Tentt GTM tools directory is built from the vendor's own pages and independent sources, each linked at the bottom of the page with the date it was checked. Verdicts come only from hands-on use by a GTM engineer, never generated, and pages stay out of search until they are reviewed.
Where do the prices come from?
Prices are copied from each vendor's public pricing page, in the currency and billing period the vendor shows, and stamped with the date we checked. GTM tool pricing changes often, so treat the date as part of the price and confirm on the vendor's site before you buy.
How are integrations checked?
Clay integrations are checked against Clay's own integrations list and the vendor's documentation. "Native" means a built-in integration; "via HTTP API" means you connect it yourself with Clay's HTTP API column. CRM and other integrations come from the vendor's integration directory.
What does "draft awaiting expert review" mean?
Pages marked as drafts have been researched and sourced but not yet reviewed by a GTM engineer on the Tentt team. Reviewed pages carry the reviewer's name, and only reviewed pages add hands-on notes and a verdict.
Do vendors pay to be listed?
No. Tools are included because GTM engineers use them, and placement in lists follows the categories and alphabetical order, not payment. If we ever use affiliate links, every page that carries one will say so.
What does a page need before it appears in search?
Two things. A GTM engineer on the Tentt team has to review it and add a first-hand verdict, and it has to pass our depth check: at least 450 words written for that page, six or more concrete facts, three or more sources, four or more FAQs, and a clear explanation of where the tool fits in a GTM engineering stack. Pages that fall short stay out of search until they are improved.
How do I report an error?
If a price, limit or integration has changed, message us on LinkedIn (linked in the footer) and we will re-check it against the vendor's page and update the date.
Browse the GTM engineering tools directory or read the GTM engineering blog.