Intent and signal tools for GTM engineering

Prices checked on each vendor's site · Updated 17 October 2026

The intent and signal tools GTM engineers build with include Bombora, Champify, Common Room, Leadfeeder, PredictLeads, RB2B, TheirStack, Warmly, BuiltWith, Coresignal, Crunchbase, Lusha and ZoomInfo. Signal tools tell you who is in market now: job changes, hiring, funding, website visits and social engagement. They turn outbound from a list into a trigger, so the message can reference something that just happened.

How do you choose the right intent and signals tool?

These are the criteria that matter most for intent and signal tools in a GTM engineering stack:

Which signals it tracks and how fresh they are
Person-level vs company-level identification
Where alerts go: CRM, Slack, Clay or a sequencer
Pricing at your volume of tracked accounts
Privacy and consent for website identification

How do the 13 intent and signal tools compare on price and Clay fit?

Tool	Free plan	Starting price	Clay	Best for
Bombora	No	See pricing	native	Account-based teams who want to prioritise a fixed target account list by which accounts are researching their category this month.
Champify	No	Champify Lite: From $500/month	native	Salesforce teams with a large base of past customers and closed-lost opportunities, where job changes create warm outbound.
Common Room	No	Essential: $2,500/month	api	Teams with lots of first-party signals (product usage, community, website) who want them matched to people and accounts in one place.
Leadfeeder	Yes	Discover: From €79/month annual or €113 monthly	native	UK and European teams who want visitor identification from an EU-hosted vendor that stays at company level by default.
PredictLeads	Yes	101 to 5,000 API calls: $0.04 per credit, $40 minimum	native	GTM engineers building trigger-based outbound on hiring, funding, expansion or product-launch events.
RB2B	Yes	Starter: $79/month	native	Teams selling mainly into the US who want named visitors, not just companies, from their own website traffic.
TheirStack	No	App: 1,000 company credits: $109	native	Teams whose best buying signal is a job post, for example selling to companies hiring for a role your product supports.
Warmly	No	AI Web-Deanonymization: From $10,000/year or $4,875/quarter	native	Mid-market and enterprise teams with enough inbound traffic to justify a contract that starts at $10,000 a year.
BuiltWith	Yes	Basic: $295/month or $2,950/year	native	Teams whose ICP is defined by a technology, such as 'Shopify Plus stores' or 'sites running a competitor's tag'.
Coresignal	Yes	Mini: $49/month	native	GTM engineers building their own account-scoring or signal models who want raw, structured records rather than a finished prospecting app.
Crunchbase	Yes	Pro: $49/month billed annually, or $99/month billed monthly	native	Funding-triggered outbound: reaching companies shortly after a round, or before one when using Crunchbase's funding predictions.
Lusha	Yes	Starter: $49.90/month (monthly) or $37.45/month ($449.10 billed annually)	native	Phone-first outbound teams that want mobile numbers at a fixed 5 credits each with self-serve monthly billing.
ZoomInfo	No	See pricing	native	Sales and marketing organisations with budget for an annual contract that want contacts, intent and ABM advertising from one vendor.