LinkedIn automation tools for GTM engineering
Prices checked on each vendor's site · Updated
The LinkedIn automation tools GTM engineers build with include HeyReach, La Growth Machine, PhantomBuster, Surfe, lemlist, Reply.io and Wiza. LinkedIn tools run connection requests and messages across one or many sender accounts, alongside email. The trade-off is reach against account safety, since LinkedIn's terms restrict automation.
How do you choose the right LinkedIn automation tool?
These are the criteria that matter most for LinkedIn automation tools in a GTM engineering stack:
- Number of sender accounts per plan
- Safety limits and cloud-based sending
- Unified inbox across senders
- Integrations with sequencers, CRMs and Clay
How do the 7 LinkedIn automation tools compare on price and Clay fit?
| Tool | Free plan | Starting price | Clay | Best for |
|---|---|---|---|---|
 HeyReach | No | Growth: $79/sender/month; $71/sender/month billed quarterly ($213); $63/sender/month billed yearly ($756) | native | Agencies and teams running LinkedIn outreach from several sender profiles, given the flat-fee Agency and Unlimited plans. |
 La Growth Machine | No | Basic: €60/identity/month monthly; €57 quarterly; €55 semi-annual; €50 annual | native | Founders and small sales teams who want LinkedIn and email steps in one sequence per lead, with replies from both channels in one inbox. |
 PhantomBuster | No | Start: €69/month, or €56/month billed annually (€672 a year) | native | GTM engineers who need fresh LinkedIn signal lists (post engagers, event attendees, Sales Navigator search exports) as an input to a Clay table rather than a static database. |
 Surfe | Yes | Essential: €39/user/month billed monthly, or €29/user/month billed annually | native | Sales teams that prospect manually on LinkedIn and want each profile they choose to land in the CRM with an email and phone attached, without copy and paste. |
 lemlist | No | Email: $69/month, or $55/month billed yearly | native | Teams that want email, LinkedIn and calls in one sequence builder rather than stitching separate tools together. |
 Reply.io | No | Email Volume: $59/month, or $49/month billed annually (1,000 active contacts) | native | Teams that want email and LinkedIn steps in one sequence without a second tool, since Multichannel includes LinkedIn automation per user. |
 Wiza | Yes | Starter: $49 per user/month | native | Reps and GTM engineers who build lists in LinkedIn Sales Navigator and want contact data for exactly those people. |
HeyReach
LinkedIn outreach automation that rotates sending across multiple LinkedIn accounts, with a unified inbox for agencies and teams.
- Sender rotation across LinkedIn accounts
- Connection requests, messages, voice notes
- Unified inbox with sentiment tags
$63/sender/mo (annual)
La Growth Machine
French multichannel sequencer that runs LinkedIn, email, voice messages and calls from one lead record, billed per sending identity.
- LinkedIn, email and call sequences
- Per-identity billing, free members
- Email waterfall across 9 providers
€50/identity/mo (annual)
PhantomBuster
Cloud automations (Phantoms) that extract and act on data from LinkedIn, Sales Navigator and 15+ other platforms, run on a time budget.
- LinkedIn and Sales Navigator exports
- Extraction from 15+ platforms
- Billed by execution hours, not seats
€56/mo (annual)
Surfe
Chrome extension and API that add LinkedIn profiles to your CRM in one click and find emails and mobiles through a multi-provider waterfall.
- One-click LinkedIn to CRM
- Two-way CRM sync
- Waterfall across 15+ providers
Free plan · Free plan; paid from €29/user/mo
lemlist
Multichannel outreach platform for cold email, LinkedIn and calls, with a built-in lead database and warm-up.
- Unlimited senders on Email plan
- LinkedIn, SMS and call steps
- 650M+ lead database on credits
$55/mo (annual)
Reply.io
Multichannel sequencing for email, LinkedIn, calls and SMS, priced by active contacts, with an AI SDR tier and agency workspaces.
- Billed on active contacts
- Unlimited mailboxes with warm-up
- LinkedIn, calls and SMS steps
$49/mo (annual, 1,000 contacts)
Wiza
Contact data tool that turns LinkedIn and Sales Navigator searches into verified emails and phone numbers via Chrome extension or API.
- Bulk Sales Navigator list exports
- Real-time verified emails and phones
- 850M+ contact Prospect database
Free plan · Free plan; paid from $49/user/mo
Which LinkedIn automation tools have head-to-head comparisons?
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