Inbound tools for GTM engineering
Prices checked on each vendor's site · Updated
The inbound tools GTM engineers build with include Common Room, Leadfeeder, Pipedrive, RB2B and Warmly. Inbound tools capture, enrich and route leads from forms, scheduling links and website visits to the right owner fast.
How do you choose the right inbound capture and routing tool?
These are the criteria that matter most for inbound tools in a GTM engineering stack:
- Form enrichment
- Routing rules
- Scheduling
- CRM sync
How do the 5 inbound tools compare on price and Clay fit?
| Tool | Free plan | Starting price | Clay | Best for |
|---|---|---|---|---|
 Common Room | No | Essential: $2,500/month | api | Teams with lots of first-party signals (product usage, community, website) who want them matched to people and accounts in one place. |
 Leadfeeder | Yes | Discover: From €79/month annual or €113 monthly | native | UK and European teams who want visitor identification from an EU-hosted vendor that stays at company level by default. |
 Pipedrive | No | Lite: £14/seat/month billed annually (£168 a year), or £24/seat/month billed monthly | native | Small and mid-sized sales teams that run a deal-stage pipeline and want reps productive quickly without an administrator. |
 RB2B | Yes | Starter: $79/month | native | Teams selling mainly into the US who want named visitors, not just companies, from their own website traffic. |
 Warmly | No | AI Web-Deanonymization: From $10,000/year or $4,875/quarter | native | Mid-market and enterprise teams with enough inbound traffic to justify a contract that starts at $10,000 a year. |
Common Room
Buyer intelligence platform that unifies CRM, product, website and community signals and resolves them to real people and accounts.
- Website visitor de-anonymisation
- Person and account signal matching
- RoomieAI research and personalisation
$2,500/mo (annual)
Leadfeeder
EU-based, company-level website visitor identification with a free plan, CRM sync and a global contact database.
- Company-level website visitor ID
- Bot and ISP traffic filtering
- 50+ filters for custom feeds
Free plan · Free plan; paid from €79/mo (annual)
Pipedrive
Pipeline-first sales CRM built around visual deal stages, sold per seat in four plans with a token-based API budget.
- Customisable deal pipeline stages
- Two-way email sync with tracking
- Automations and nurturing sequences
£14/seat/mo (annual)
RB2B
Website visitor identification that names US visitors at the person level and identifies companies globally.
- US person-level visitor ID
- Global company-level identification
- ICP filters with per-filter routing
Free plan · Free plan; paid from $79/mo
Warmly
Annual-contract inbound platform combining website de-anonymisation, intent signals, AI chat and outbound orchestration agents.
- Website visitor de-anonymisation
- First-, second- and third-party signals
- AI Inbound Agent and chat
From $10,000/yr
Want a GTM engineering system built for you?
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