What does Leadfeeder do?
- Identifies up to 45% of B2B visitors at the company level using IP-based recognition, according to Leadfeeder, from an IP-to-company database rebuilt daily.
- Removes bot, ISP and low-value traffic automatically, then applies 50+ behavioural and firmographic filters to build custom feeds such as companies that viewed pricing.
- Gives each visiting company an ICP fit score and sends email or Slack alerts when named accounts return.
- Includes a global contact database filterable by job role, seniority and location, with emails, phones and LinkedIn profiles revealed using monthly credits (200 to 5,500 a month on paid plans).
- Syncs to Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics 365, SuperOffice and SAP, plus Zapier, Google Ads and LinkedIn Matched Audiences.
- Offers an API, IP Ranges and IP Enrich APIs, and an MCP server for AI agents.
Where does Leadfeeder fit in a GTM engineering stack?
Leadfeeder is the account-level website signal in a GTM engineering stack: it tells you which companies are researching you, so Clay can find the right people at those accounts.
- 1Leadfeeder flags a target-industry company that viewed pricing twice this week
- 2Zapier or a Clay table pulls the company in, and Clay's Leadfeeder action finds people at the account
- 3Clay verifies emails, picks the likely buyer by title and writes a message about the problem the pricing page solves
- 4Contacts go to lemlist or Instantly, and the account is updated in HubSpot or Pipedrive
See how every layer connects in Clay integrations: how the GTM engineering stack fits together.
How do you use Leadfeeder?
Leadfeeder's official walkthrough, from the Leadfeeder YouTube channel.
How much does Leadfeeder cost?
Prices as shown on Leadfeeder's pricing page on 17 October 2026 (EUR). Free plan: Yes: Lite, €0, free forever, last 100 companies identified, 20 credits a month, 7 days of visitor history. Free trial: 14 days of full access on all plans, no credit card required.
Lite
€0
Free forever
Last 100 companies identified, 20 credits a month, 7-day visitor history, unlimited users.
Discover
From €79/month annual or €113 monthly
Annual or monthly
Tiers from up to 50 to 501 to 1,000 companies identified a month, unlimited history, unlimited users.
Activate
From €369/month annual or €527 monthly
Annual or monthly
Tiers from 1,000 to 4,000 companies identified a month, 200 to 1,500 credits a month.
Scale
From €599/month
Annual only
Tiers from 2,000 to 10,000 companies identified a month, 1,000 to 5,500 credits a month.
Enterprise
Custom (contact sales)
Custom
Custom limits and credits.
The pricing page (dealfront.com/pricing now redirects here) states 'Dealfront is now Leadfeeder', with Dealfront Group GmbH named as the company in the footer. Products listed are Web Visitors, Companies, Campaigns and Lists.
Who is Leadfeeder best for?
A good fit if you
- UK and European teams who want visitor identification from an EU-hosted vendor that stays at company level by default.
- Teams that want to start free: the Lite plan is free forever after a 14-day full trial, with no credit card.
- Account-based teams who need EMEA contact data alongside visitor data, including inside Clay.
Look elsewhere if you
- Teams that want named individual visitors, since Leadfeeder only identifies people who opt in, for example by submitting a form.
- Heavy users on the free plan, which keeps only 7 days of history and the last 100 companies.
- Buyers wanting monthly billing on the higher tier: Scale is billed annually only.
Does Leadfeeder integrate with Clay and your CRM?
- Clay
- Native Clay integration. Clay lists Leadfeeder in its Company Data and Intent Data categories, included in all Clay plans. Actions include Enrich IP Address (company behind an IP), Enrich company by domain or Leadfeeder ID with a country filter, Company Search, Find people at company using Leadfeeder's EMEA company and contact data, Enrich contact, and Get IPs for company (up to 250 IPs). Most actions run on Clay credits or your own Leadfeeder account; Get IPs for company needs your own account. (source)
- Integrations
- Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Zoho, SuperOffice and SAP CRMs; Slack alerts; Zapier (5,000+ apps); Google Analytics and Google Ads; LinkedIn campaign engagement and Matched Audiences sync; Clay; plus an API and MCP server. (source)
- GDPR
- Leadfeeder says it identifies companies, not individuals, and tracks people only if they opt in, for example by submitting a form. It treats IP addresses as personal data, relies on legitimate interest following a balancing test with outside counsel, hosts all data in Europe under EU law, and acts as processor for customer website data (controller for its own crawled business data). It warns that legitimate interest is not automatically available for your own use, so you still need your own assessment. (source)
- Data coverage
- Leadfeeder states it identifies up to 45% of B2B visitors at company level, that its IP-to-company database is rebuilt daily with about 20% changing each month, and that it has a global contact database (vendor claims). (source)
What are the best Leadfeeder alternatives?
Other intent and signal tools that do the same job in a GTM engineering stack, with their own trade-offs.
Website visitor identification that names US visitors at the person level and identifies companies globally.
- Pricing
- Free plan; paid from $79/mo
- Free trial
- 7 days of the full-featured plan; the FAQ says no credit card is required.
Annual-contract inbound platform combining website de-anonymisation, intent signals, AI chat and outbound orchestration agents.
- Pricing
- From $10,000/yr
- Free trial
- None listed
Buyer intelligence platform that unifies CRM, product, website and community signals and resolves them to real people and accounts.
- Pricing
- $2,500/mo (annual)
- Free trial
- None listed
Leadfeeder FAQs
Is Leadfeeder the same as Dealfront?
Yes. As of October 2026 Leadfeeder's pricing page says 'Dealfront is now Leadfeeder', and dealfront.com/pricing redirects to leadfeeder.com. The legal company named in the footer is still Dealfront Group GmbH.
Can Leadfeeder tell you which person visited your website?
No, Leadfeeder identifies the company from the visitor's IP address, and only names an individual if they identify themselves, for example through a form. To reach people at a visiting company, you use its contact database or a Clay people search on that account.
How do you get Leadfeeder visitors into Clay?
Clay's native Leadfeeder integration lets you enrich IP addresses and domains and find people at a company inside a Clay table. To push new visitors automatically, teams typically use a Zapier trigger from Leadfeeder into a Clay webhook table, since Leadfeeder lists Zapier as a native integration.
Is Leadfeeder a good fit for UK and EU visitor tracking?
Leadfeeder is a European company that hosts data in the EU, works at company level by default and documents its legitimate-interest basis, which suits UK and EU teams. It still says your own legal basis is your responsibility, so check your cookie banner and privacy notice with counsel.
What can you do with Leadfeeder's free plan?
The free Lite plan shows the last 100 companies that visited, keeps 7 days of history and includes 20 credits a month, with unlimited users. Every account starts with a 14-day full-access trial before dropping to Lite.
Compare and learn
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Sources
Checked on 17 October 2026.
Pricing, integrations and data policies are checked against Leadfeeder's own pages. How we research tools.