What does Reply.io do?
- Bills the Email Volume plan on active contacts: unique people who get a first-step email in the month, with unlimited follow-ups, in tiers from 1,000 to 500,000.
- Includes unlimited mailboxes (fair usage policy) with warm-up on each, plus 50 live data credits a month for its 1-billion-contact B2B database.
- Bundles LinkedIn automation and calls and SMS into Multichannel ($99 per user a month); on other plans they cost $69 per LinkedIn account and $29 per user a month.
- Sells email infrastructure in-app: new domains from $6 a year plus $5 per mailbox a month, or pre-warmed packages from $25 a year plus $15 per mailbox.
- Offers Jason, an AI SDR, from $500 a month billed annually for 1,000 active contacts, and agency workspaces from $166 to $210 a month.
- Exposes an API, webhooks and an MCP server, with conditional sequences and trigger-based workflow automation.
Where does Reply.io fit in a GTM engineering stack?
Reply.io is the multichannel sequencing layer in a GTM engineering stack: Clay supplies enriched, verified contacts and Reply runs the email, LinkedIn and call steps against them.
- 1Clay scores accounts from a signal, such as a hiring spike on TheirStack
- 2Clay finds and verifies the buyer's email, then Create Contact writes it to Reply
- 3Push Contact to Campaign enrols the contact in a sequence mixing email and LinkedIn steps
- 4Reply's native CRM sync, or its webhooks into n8n, logs replies in HubSpot or Pipedrive
See how every layer connects in Clay integrations: how the GTM engineering stack fits together.
How do you use Reply.io?
Reply.io's official walkthrough, from the Reply YouTube channel.
![How to Set Up Your Reply.io Account & Launch Multichannel Sequences [Full Demo 2025] video thumbnail](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FlTmsLYImOGo%2Fhqdefault.jpg&w=3840&q=75)
How much does Reply.io cost?
Prices as shown on Reply.io's pricing page on 17 October 2026 (USD). Free plan: No free plan. The Email Volume card has a "Sign up for Free" button, which starts the trial. Free trial: 14-day free trial with core features: B2B database and email finder extension, multichannel sequences, reports, API and all integrations, and AI features.
Email Volume
$59/month, or $49/month billed annually (1,000 active contacts)
Monthly or annual (save up to 17%)
Monthly tiers: $59, $69, $79 and $99 for 1,000, 2,000, 3,000 and 5,000 active contacts (labelled per user); $179, $299, $499 and $999 for 10,000, 25,000, 50,000 and 100,000 with unlimited users; 200,000 to 500,000 is contact sales. Unlimited mailboxes and warm-up, 50 live data credits a month.
Multichannel
$99/user/month, or $89/user/month billed annually
Monthly or annual
Unlimited active contacts and emails, LinkedIn and calls and SMS included, WhatsApp semi-automation, 5 mailboxes per user on the monthly card (10 on the annual card), extra mailboxes $29 each a month.
Jason AI SDR
From $500/month billed annually, or $800/month monthly (1,000 active contacts)
Monthly or annual (save up to 50%)
Annual tiers $500, $800, $1,000, $1,500 and $3,000 for 1,000 to 10,000 active contacts; 25,000 and 50,000 are contact us.
Agency Core
From $210/month (agency card); the comparison table shows from $166
Talk to sales
Multiple client workspaces, unlimited clients, users and mailboxes, LinkedIn at $69 per account, white label optional.
Agency AI SDR
From $500/month per client
Talk to sales
Everything in Agency Core plus LinkedIn and email automation and AI agents per client.
Add-ons on 17 October 2026: LinkedIn $69 per account a month, Calls and SMS $29, extra mailboxes $29 a month on Multichannel, email validation and AI and live data credit packs priced by volume. A seasonal 15% annual-plan promotion was running. Contact storage defaults to 100,000 under the fair usage policy.
Who is Reply.io best for?
A good fit if you
- Teams that want email and LinkedIn steps in one sequence without a second tool, since Multichannel includes LinkedIn automation per user.
- GTM engineers who push Clay contacts straight into running campaigns, using Clay's Create Contact and Push Contact to Campaign actions.
- Senders who scale by mailboxes rather than seats: Email Volume includes unlimited mailboxes and charges by active contacts.
Look elsewhere if you
- Teams whose legal review needs full GDPR compliance in writing: Reply's own GDPR article says it is not fully compliant where its LinkedIn Email Finder extension is used for scraping.
- Buyers wanting predictable flat pricing with all channels on the volume plan, since LinkedIn ($69 per account) and calls ($29 per user) are add-ons there.
- Teams needing EU-confirmed hosting; Reply says customer data is stored in Azure Cloud but does not name the region on that page.
Does Reply.io integrate with Clay and your CRM?
- Clay
- Native Clay integration. Clay lists Reply.io as a Clay-built integration on Launch and above with two actions: Create Contact and Push Contact to Campaign. Both need your own Reply account; the push action works on an existing contact and an existing campaign (Reply also calls these sequences). (source)
- Integrations
- Native CRM integrations with Salesforce, HubSpot, Pipedrive, Copper and Close (contacts, accounts, calls, tasks, statuses and activities), a Zapier step for any channel, Gmail and Chrome extensions, plus REST API, webhooks and MCP. (source)
- GDPR
- Reply's GDPR article (updated 16 September 2026) says customer account data is stored only in Azure Cloud and that Reply is aligned with GDPR, but not fully compliant where its LinkedIn Email Finder and Outreach extension is used to scrape LinkedIn; without that extension it says the rest of the platform is compliant. The article does not name a hosting region, and still refers to the EU-US Privacy Shield. (source)
What are the best Reply.io alternatives?
Other cold email tools that do the same job in a GTM engineering stack, with their own trade-offs.
Multichannel outreach platform for cold email, LinkedIn and calls, with a built-in lead database and warm-up.
- Pricing
- $55/mo (annual)
- Free trial
- 14-day free trial with Multichannel features (except in-app calls) and 200 free credits, per the pricing page FAQ. A banner on the same page advertised an extended 30-day trial on 17 October 2026.
Polish cold email platform priced by contacted prospects, with unlimited mailboxes, built-in catch-all verification and EU hosting.
- Pricing
- $35/mo, or $280/yr (500 prospects)
- Free trial
- 14-day free trial or 100 cold emails, whichever comes first. All features included, no credit card required.
French multichannel sequencer that runs LinkedIn, email, voice messages and calls from one lead record, billed per sending identity.
- Pricing
- €50/identity/mo (annual)
- Free trial
- 14-day free trial without card details, limited to 1 identity; all features except custom sequences, which support can enable on request.
Cold email platform with unlimited sending accounts and warm-up, plus a credit-based B2B lead database and CRM.
- Pricing
- $37.6/mo (annual)
- Free trial
- 14-day free trial, no credit card required. Trial limits: 2 email accounts, 250 contacts in campaigns, 1,000 campaign emails, 100 credits and 2 inbox placement tests.
Cold email platform with unlimited mailboxes, warm-up, inbox rotation and agency client workspaces.
- Pricing
- $32/mo (annual)
- Free trial
- 14-day free trial on all plans, no credit card required. Trial limits: 2,500 email sends and 1,250 leads in storage, with unlimited mailbox connections; white-labelling is excluded.
Reply.io FAQs
What counts as an active contact in Reply.io?
An active contact is a unique person who receives a first-step email from you in the month. Follow-ups to that person are unlimited and do not count again. Email Volume tiers run from 1,000 to 500,000 active contacts.
Does Reply.io include LinkedIn automation?
LinkedIn automation is included on the Multichannel plan ($99 per user a month). On Email Volume it is an add-on at $69 per LinkedIn account a month. It covers connection requests, messages and InMails, voice messages and profile actions.
Can I add Clay contacts to a Reply.io sequence?
Yes. Run Clay's Create Contact action first, then Push Contact to Campaign to enrol that contact in an existing Reply campaign. Both actions need your own Reply account and Clay's Launch plan or above.
Is Reply.io GDPR compliant?
Reply describes itself as aligned with GDPR but says it is not fully compliant where its LinkedIn Email Finder extension is used, because of LinkedIn scraping. It says the rest of the platform is compliant and that customer data sits in Azure Cloud. Review the DPA and hosting region before rollout.
Can Reply.io set up sending domains for me?
Yes. Reply sells new domains from $6 a year plus $5 per mailbox a month, with SPF, DKIM and DMARC configured, or pre-warmed packages from $25 a year plus $15 per mailbox a month that skip the warm-up period.
Compare and learn
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Sources
Checked on 17 October 2026.
Pricing, integrations and data policies are checked against Reply.io's own pages. How we research tools.