What does Woodpecker do?
- Charges by contacted prospects per month, from $35 for 500 up to $10,312 for 1,000,000; follow-ups to a prospect do not count against the limit.
- Sets an email allowance of 16 emails per contacted prospect on each tier, for example 8,000 emails at 500 prospects and 160,000 at 10,000.
- Includes unlimited email accounts, team members and email verification (with catch-all), plus warm-up slots that scale with the tier (2 at the entry tier).
- Adds LinkedIn steps at $29 per connected account a month, and sells mailboxes from $4 and domains from about $1 a year inside the app.
- Unlocks API, webhooks, MCP, CLI and every integration, including Clay, HubSpot and Salesforce, through a single $20-a-month add-on.
- Runs agency accounts at $27 per active client a month, with white label for $5 more per client.
Where does Woodpecker fit in a GTM engineering stack?
Woodpecker is the cold email sending step in a GTM engineering stack, receiving enriched prospects from Clay and running EU-hosted campaigns with verification built in.
- 1Clay builds a prospect list and finds emails through a waterfall, such as Prospeo then Findymail
- 2Add Prospect to Campaign sends each row to Woodpecker with Email and Campaign ID mapped
- 3Woodpecker verifies addresses, including catch-alls, before sending and follow-ups
- 4Replies and statuses sync to HubSpot or Pipedrive through the integrations add-on
See how every layer connects in Clay integrations: how the GTM engineering stack fits together.
How do you use Woodpecker?
Woodpecker's official walkthrough, from the Woodpecker.co YouTube channel.
How much does Woodpecker cost?
Prices as shown on Woodpecker's pricing page on 17 October 2026 (USD). Free plan: No free plan. Pausing an account costs $10 a month and keeps your data. Free trial: 14-day free trial or 100 cold emails, whichever comes first. All features included, no credit card required.
500 contacted prospects
$35/month, or $280/year billed annually
Monthly or annual (annual: pay for 8 months, get 12)
8,000 emails a month, 2,000 stored prospects, 2 warm-ups.
2,000 contacted prospects
$67/month, or $536/year billed annually
Monthly or annual
32,000 emails a month, 6 warm-ups.
4,000 contacted prospects
$99/month, or $792/year billed annually
Monthly or annual
64,000 emails a month, 10 warm-ups.
10,000 contacted prospects
$188/month, or $1,504/year billed annually
Monthly or annual
160,000 emails a month, 20 warm-ups.
25,000 contacted prospects
$395/month, or $3,160/year billed annually
Monthly or annual
400,000 emails a month, 50 warm-ups.
100,000 contacted prospects
$1,354/month, or $10,832/year billed annually
Monthly or annual
1,600,000 emails a month, 135 warm-ups. Further tiers run to 1,000,000 prospects at $10,312/month.
API and integrations add-on
$20/month
Monthly
Required for the API, webhooks, MCP, CLI and all integrations, including Clay.
Tier prices are read from the pricing calculator on 17 October 2026; prices exclude VAT. Other add-ons: LinkedIn $29 per account, extra warm-up $5 per mailbox, mailboxes $4 (Maildoso, Mailforge, Infraforge or Azure) or $6 (Google or Microsoft), Infraforge dedicated servers $59, Lead Finder credits from $10 per 500. Woodpecker's help centre names the plans Starter, Growth and Scale, but the pricing page shows a single calculator without plan names.
Who is Woodpecker best for?
A good fit if you
- EU-based teams that want a cold email vendor with EU data storage: Woodpecker's data protection statement says EU citizens' data is stored on EU servers.
- Smaller senders who want low entry pricing, at $35 a month (or $280 a year) for 500 contacted prospects.
- Lists with many catch-all domains, since unlimited verification including catch-all checks is included rather than bought separately.
Look elsewhere if you
- Teams expecting integrations on the base price: Clay, HubSpot, Pipedrive, Salesforce and even the API all need the $20-a-month API and integrations add-on.
- Teams wanting a large built-in contact database; Woodpecker includes about 100 Lead Finder credits at the entry tier, with more sold from $10 per 500.
- Very high-volume senders who think in emails rather than people, as pricing scales with contacted prospects and the top published tier is 1,000,000.
Does Woodpecker integrate with Clay and your CRM?
- Clay
- Native Clay integration. Clay lists Woodpecker as a Clay-built integration on Launch and above with four actions: Add Prospect to Campaign, Add Prospect to Database, Update Prospect in Campaign and Update Prospect in Database. Woodpecker's help centre adds that you need its API keys and integrations add-on, and that Email and Campaign ID are required fields. (source)
- Integrations
- With the API and integrations add-on: HubSpot, Pipedrive and Salesforce, Zapier, Google Sheets, Slack, Airtable and Smartsheet, Calendly, Hunter and other lead sources, Clay, plus API and webhooks. Bouncer verification is built in. (source)
- GDPR
- Woodpecker AI sp. z o.o. is registered in Wrocław, Poland. Its data protection statement says it acts as processor for prospect, IMAP and campaign data, that EU citizens' data is stored on EU servers, and that Standard Contractual Clauses apply to any transfer to countries without adequate protection. A Data Processing Addendum with SCCs is published. (source)
What are the best Woodpecker alternatives?
Other cold email tools that do the same job in a GTM engineering stack, with their own trade-offs.
Multichannel outreach platform for cold email, LinkedIn and calls, with a built-in lead database and warm-up.
- Pricing
- $55/mo (annual)
- Free trial
- 14-day free trial with Multichannel features (except in-app calls) and 200 free credits, per the pricing page FAQ. A banner on the same page advertised an extended 30-day trial on 17 October 2026.
Cold email platform with unlimited sending accounts and warm-up, plus a credit-based B2B lead database and CRM.
- Pricing
- $37.6/mo (annual)
- Free trial
- 14-day free trial, no credit card required. Trial limits: 2 email accounts, 250 contacts in campaigns, 1,000 campaign emails, 100 credits and 2 inbox placement tests.
Cold email platform with unlimited mailboxes, warm-up, inbox rotation and agency client workspaces.
- Pricing
- $32/mo (annual)
- Free trial
- 14-day free trial on all plans, no credit card required. Trial limits: 2,500 email sends and 1,250 leads in storage, with unlimited mailbox connections; white-labelling is excluded.
Multichannel sequencing for email, LinkedIn, calls and SMS, priced by active contacts, with an AI SDR tier and agency workspaces.
- Pricing
- $49/mo (annual, 1,000 contacts)
- Free trial
- 14-day free trial with core features: B2B database and email finder extension, multichannel sequences, reports, API and all integrations, and AI features.
Woodpecker FAQs
What is a contacted prospect in Woodpecker?
A contacted prospect is a person the system processes in a single campaign during the billing month. Follow-up emails to that person do not count again. The limit is counted across the whole account and resets when the billing cycle renews.
Does the Woodpecker Clay integration cost extra?
Yes, on the Woodpecker side. Woodpecker's help centre says the Clay integration needs its API keys and integrations add-on, which costs $20 a month. On the Clay side it is available on the Launch plan and above.
Does Woodpecker verify emails before sending?
Yes. Woodpecker's pricing page lists unlimited email verification, including catch-all, at no extra cost, and its integrations page lists Bouncer as built in. You may still verify in Clay first so you do not pay contacted-prospect slots for bad rows.
Can Woodpecker send LinkedIn steps?
Yes, as an add-on. Each connected LinkedIn account costs $29 a month, with up to 20 accounts on the calculator.
Is Woodpecker cheaper billed annually?
Yes. Woodpecker says the annual plan is a 33% discount: you pay for 8 months and get 12. The entry tier is $35 a month or $280 a year.
Compare and learn
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Sources
Checked on 17 October 2026.
Pricing, integrations and data policies are checked against Woodpecker's own pages. How we research tools.