What does Instantly do?
- Sends cold email campaigns from unlimited connected email accounts, with warm-up included on every outreach plan.
- Prices outreach plans on monthly email volume and uploaded contacts, from 5,000 emails a month (Growth) to 500,000 (Light Speed).
- Sells access to a 450M+ B2B lead database (Lead Finder / SuperSearch) through a separate monthly credits plan.
- Includes a CRM for tracking opportunities, pipeline and revenue, plus AI sales and reply agents.
- Offers bundles that combine an outreach plan with a credits plan, from $94 a month.
Where does Instantly fit in a GTM engineering stack?
Instantly is the cold email sending step in a GTM engineering stack: it sends sequences from many warmed-up mailboxes at volume, fed by contacts that Clay has found, verified and personalised.
- 1Clay builds the list, verifies emails and writes personalisation fields
- 2Clay's Add Lead to Campaign action pushes each contact into an Instantly campaign
- 3Instantly rotates sending across connected mailboxes with warm-up running
- 4Interested replies sync to HubSpot, while HeyReach can add a LinkedIn touch
See how every layer connects in Clay integrations: how the GTM engineering stack fits together.
How do you use Instantly?
Instantly's official walkthrough, from the Instantly YouTube channel.
![The Easiest Way to Get B2B Clients in 2026 [Instantly.ai Tutorial] video thumbnail](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2F3wFBoxiTVfw%2Fhqdefault.jpg&w=3840&q=75)
How much does Instantly cost?
Prices as shown on Instantly's pricing page on 17 October 2026 (USD). Free plan: No free plan. Free trial: 14-day free trial, no credit card required. Trial limits: 2 email accounts, 250 contacts in campaigns, 1,000 campaign emails, 100 credits and 2 inbox placement tests.
Outreach: Growth
$47/month, or $37.6/month billed annually
Monthly or annual
Unlimited email accounts and warm-up, 5,000 emails a month, 1,000 uploaded contacts.
Outreach: Hypergrowth
$97/month, or $77.6/month billed annually
Monthly or annual
125,000 emails a month, 25,000 uploaded contacts, premium live support.
Outreach: Light Speed
$358/month, or $286.3/month billed annually
Monthly or annual
500,000 emails a month, 100,000 uploaded contacts, SISR system.
Outreach: Enterprise
Custom
Custom
500,000+ emails a month, 100,000+ uploaded contacts, private deliverability network.
Credits: Growth Credits
$47/month
Monthly
1,500 Instantly credits a month and access to the 450M+ lead database.
Credits: Supersonic Credits
$97/month or $197/month (the page shows both)
Monthly
5,000 to 7,500 credits a month.
Credits: Hyper Credits
From $197/month
Monthly
10,000 to 200,000 credits a month.
Bundle: Starter
$94/month, or $85/month billed annually
Monthly or annual (save 10%)
5,000 emails, 1,000 uploaded contacts and 1,500 credits a month, plus the AI Sales Agent.
Bundle: Scale
$194/month, or $175/month billed annually
Monthly or annual (save 10%)
100,000 emails, 25,000 uploaded contacts and 5,000 credits a month, plus the AI Reply Agent.
Bundle: Agency
$555/month, or $500/month billed annually
Monthly or annual (save 10%)
500,000 emails, 100,000 uploaded contacts and 10,000 credits a month.
Instantly's pricing page was internally inconsistent on 17 October 2026: Supersonic Credits appears at both $97 and $197 a month, and the Scale bundle labels its outreach component as Hypergrowth at $358 a month while the standalone Hypergrowth card shows $97. A custom VIP done-with-you tier is also listed. Confirm with Instantly before buying.
Who is Instantly best for?
A good fit if you
- Teams sending email-only campaigns across many inboxes, since every outreach plan includes unlimited email accounts and warm-up.
- Small teams starting out: the Growth plan is $47 a month and the trial needs no credit card.
- Teams that want lead sourcing and sending in one place, using the bundled credits plans.
Look elsewhere if you
- Teams that need LinkedIn steps inside the same sequence; Instantly's pricing page lists email outreach, not LinkedIn automation.
- Buyers who need EU data residency or a published SOC 2 report: Instantly's DPA does not name a hosting region or claim a certification.
- Teams that need a documented two-way Salesforce sync; Instantly's integrations page features HubSpot but does not list Salesforce.
Does Instantly integrate with Clay and your CRM?
- Clay
- Native Clay integration. Clay lists Instantly as a Clay-built integration with four actions: Add Lead to Campaign, Find Leads, Update Lead and Verify Email. You bring your own Instantly account, and the integration is included on Clay's Launch plan and above. (source)
- Integrations
- Instantly's integrations page features a native HubSpot integration (contact import, CRM-triggered actions, activity sync), Zapier, Slack, enrichment partners such as Findymail and BetterContact, RB2B and Trigify, plus a public API. Salesforce, Pipedrive, Make and n8n are not listed on that page. (source)
- GDPR
- Instantly (operated by Foo Monk LLC, a Wyoming company) publishes a Data Processing Addendum that incorporates the EU Standard Contractual Clauses and the UK Transfer Addendum, gives 15 days' notice of new sub-processors and links a sub-processor list on its trust centre. The DPA does not state a hosting region and does not claim SOC 2 or ISO certification. (source)
What are the best Instantly alternatives?
Other cold email tools that do the same job in a GTM engineering stack, with their own trade-offs.
Cold email platform with unlimited mailboxes, warm-up, inbox rotation and agency client workspaces.
- Pricing
- $32/mo (annual)
- Free trial
- 14-day free trial on all plans, no credit card required. Trial limits: 2,500 email sends and 1,250 leads in storage, with unlimited mailbox connections; white-labelling is excluded.
Multichannel outreach platform for cold email, LinkedIn and calls, with a built-in lead database and warm-up.
- Pricing
- $55/mo (annual)
- Free trial
- 14-day free trial with Multichannel features (except in-app calls) and 200 free credits, per the pricing page FAQ. A banner on the same page advertised an extended 30-day trial on 17 October 2026.
B2B contact database with built-in sequencing, dialler, CRM enrichment and AI research, priced per seat with pooled credits.
- Pricing
- Free; paid from $49/seat/mo (annual)
- Free trial
- 14-day trial on Basic and Professional; Apollo's FAQ says the trial includes 75 credits and access to most features of the selected plan.
Which GTM stacks use Instantly?
- AI-agent GTM stack with Claude CodeRole: Sends sequences from warmed-up mailboxes; Clay's Add Lead to Campaign action or the Instantly API adds contacts.
- Lean cold email stack for small teamsRole: Alternative sender with unlimited email accounts and warm-up, if you prefer its interface or its native HubSpot integration.
Instantly FAQs
Is Instantly free to use?
Instantly has no free plan, but it offers a 14-day free trial with no credit card. The trial allows 2 email accounts, 250 contacts in campaigns and 1,000 campaign emails. Paid outreach plans start at $47 a month.
How many email accounts can you connect to Instantly?
Instantly allows unlimited email accounts on its paid outreach plans, with warm-up included. Plans are limited by emails sent and contacts uploaded each month instead, for example 5,000 emails and 1,000 contacts on Growth.
Does Instantly include leads?
Instantly's lead database is sold separately from sending, through a credits plan. Growth Credits costs $47 a month for 1,500 credits and access to the 450M+ contact database. Bundles combine both, starting at $94 a month.
Is Instantly GDPR compliant?
Instantly offers a Data Processing Addendum for customers subject to GDPR, using EU Standard Contractual Clauses and the UK Addendum for transfers. Instantly is a US company and its DPA does not name an EU hosting region. You remain responsible for having a lawful basis to email each prospect.
Does Instantly integrate with Clay?
Yes, Clay has a built-in Instantly integration that adds leads from a Clay table to an Instantly campaign, finds and updates leads, and verifies emails. You connect your own Instantly account, and it is available on Clay's Launch plan and above.
Compare and learn
- Instantly vs Smartlead: pricing, limits and agency features
- lemlist vs Instantly: pricing, limits and LinkedIn compared
- Clay integrations: how the tools fit into a GTM engineering system
- Clay tutorial for beginners: build your first outbound table step by step
- Cold email deliverability in 2026: domains, authentication, warm-up and monitoring
- The GTM tech stack: layers, tools, costs and how they connect
- How to choose cold email tools
Want a GTM engineering system built for you?
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Sources
Checked on 17 October 2026.
Pricing, integrations and data policies are checked against Instantly's own pages. How we research tools.