What does Smartlead do?
- Sends cold email campaigns from unlimited connected mailboxes on every plan, priced by contacts and emails sent each month.
- Warms up mailboxes and rotates sending across them automatically.
- Collects replies from all campaigns and mailboxes in one shared inbox (Unibox).
- Supports agencies with white-label client workspaces ($29 a month per client; 3 included on Unlimited Prime).
- Includes verified prospect emails each month and AI agents for research and personalisation.
Where does Smartlead fit in a GTM engineering stack?
Smartlead is the cold email sending step in a GTM engineering stack: it sends campaigns across unlimited warmed-up mailboxes with inbox rotation, taking contacts that Clay has already enriched.
- 1Clay finds contacts, verifies emails and writes personalisation fields
- 2Clay's Add Lead to Campaign action sends each contact into an existing Smartlead campaign
- 3Smartlead rotates sending across mailboxes and collects replies in Unibox
- 4Lead status and categories sync to HubSpot, Salesforce or Pipedrive
See how every layer connects in Clay integrations: how the GTM engineering stack fits together.
How do you use Smartlead?
Smartlead's official walkthrough, from the Smartlead YouTube channel.
How much does Smartlead cost?
Prices as shown on Smartlead's pricing page on 17 October 2026 (USD). Free plan: No free plan. Free trial: 14-day free trial on all plans, no credit card required. Trial limits: 2,500 email sends and 1,250 leads in storage, with unlimited mailbox connections; white-labelling is excluded.
Base
$39/month, or $32/month billed annually
Monthly or annual (save 17%)
2,000 contacts, 6,000 emails and 2,000 verified prospect emails a month, unlimited mailboxes.
Pro
$94/month, or $78/month billed annually
Monthly or annual
30,000 contacts, 90,000 emails and 30,000 verified prospect emails a month. Client workspaces available as an add-on.
Unlimited Smart
$174/month, or $144/month billed annually
Monthly or annual
150,000 emails and 50,000 verified prospect emails a month.
Unlimited Prime
$379/month, or $315/month billed annually
Monthly or annual
500,000 emails and 170,000 verified prospect emails a month, 3 client workspaces included.
White-label client add-on
$29/month per client workspace
Monthly
Available from Pro upwards.
The pricing page advertised 50% off the first month for new users on 17 October 2026. It does not state a contact limit for the two Unlimited plans.
Who is Smartlead best for?
A good fit if you
- Agencies running outbound for several clients, given the white-label client workspaces and shared inbox across clients.
- Email-only teams spreading volume across many mailboxes, since all plans include unlimited email accounts.
- Teams on Salesforce or Pipedrive, which Smartlead lists as native CRM integrations alongside HubSpot.
Look elsewhere if you
- Teams that want LinkedIn steps in the same sequence; Smartlead's plans are built around email.
- Buyers who require EU-only hosting: Smartlead's DPA names the AWS Sydney region and lists processing in several non-EU countries.
- Buyers who need a published SOC 2 or ISO certification; Smartlead's DPA offers certifications only on written request.
Does Smartlead integrate with Clay and your CRM?
- Clay
- Native Clay integration. Clay lists Smartlead.ai as a Clay-built integration with six actions, including Add Lead to Campaign, Lookup Lead Status in Campaign, Remove Lead from Campaign and Update Lead Category. You bring your own Smartlead account, the campaign must already exist, and the integration is included on Clay's Launch plan and above. (source)
- Integrations
- Native integrations with HubSpot, Salesforce (bi-directional) and Pipedrive, plus Attio, GoHighLevel, Zoho CRM and Insightly; Zapier for 1,000+ apps; Clay; and webhooks and an API. (source)
- GDPR
- Smartlead (521 Products Pty Ltd, Australia) publishes a Data Processing Addendum that uses the EU Standard Contractual Clauses and UK Addendum for transfers. It names AWS as hosting sub-processor (Sydney region, with other processing in countries including the US, India, Singapore, Germany and Ireland) and lists AES-256 encryption at rest. Certifications are not named; they are available on written request. (source)
What are the best Smartlead alternatives?
Other cold email tools that do the same job in a GTM engineering stack, with their own trade-offs.
Cold email platform with unlimited sending accounts and warm-up, plus a credit-based B2B lead database and CRM.
- Pricing
- $37.6/mo (annual)
- Free trial
- 14-day free trial, no credit card required. Trial limits: 2 email accounts, 250 contacts in campaigns, 1,000 campaign emails, 100 credits and 2 inbox placement tests.
Multichannel outreach platform for cold email, LinkedIn and calls, with a built-in lead database and warm-up.
- Pricing
- $55/mo (annual)
- Free trial
- 14-day free trial with Multichannel features (except in-app calls) and 200 free credits, per the pricing page FAQ. A banner on the same page advertised an extended 30-day trial on 17 October 2026.
Which GTM stacks use Smartlead?
- Lean cold email stack for small teamsRole: Warms up mailboxes and rotates sending across them, running the sequence and the reply inbox.
- LinkedIn and email multichannel stackRole: Sends the email steps from warmed-up mailboxes, with HeyReach handing over leads between channels.
- Signal-based outbound stackRole: Sends the sequence across unlimited warmed-up mailboxes; Clay's Add Lead to Campaign action drops verified contacts into an existing campaign.
Smartlead FAQs
Does Smartlead have a free trial?
Yes, Smartlead offers a 14-day free trial with no credit card. The trial allows 2,500 email sends and 1,250 leads, with unlimited mailbox connections. White-labelling is the only feature excluded.
How many mailboxes can you add to Smartlead?
Smartlead includes unlimited email accounts on all plans at no extra cost. Plans are limited by contacts and monthly emails instead, starting at 2,000 contacts and 6,000 emails on the $39 Base plan.
Is Smartlead good for agencies?
Smartlead is built with agency features: white-label client workspaces cost $29 a month each, and the Unlimited Prime plan includes 3. Replies from every client's campaigns land in one shared inbox. Whether it suits your agency depends on your client volume and reporting needs.
Is Smartlead GDPR compliant?
Smartlead publishes a GDPR Data Processing Addendum using EU Standard Contractual Clauses. Its data is hosted on AWS in the Sydney region and may be processed in other non-EU countries, so check this against your own data protection requirements.
Does Smartlead integrate with Salesforce?
Smartlead lists a native bi-directional Salesforce sync, as well as native HubSpot and Pipedrive integrations. It also connects to Attio, Zoho CRM and others, and offers webhooks and an API.
Compare and learn
- Instantly vs Smartlead: pricing, limits and agency features
- Clay integrations: how the tools fit into a GTM engineering system
- Clay tutorial for beginners: build your first outbound table step by step
- Cold email deliverability in 2026: domains, authentication, warm-up and monitoring
- The GTM tech stack: layers, tools, costs and how they connect
- How to choose cold email tools
Want a GTM engineering system built for you?
Tentt builds signal-driven outbound, enrichment and CRM systems into B2B companies' stacks. Or start free with the resources from every video.
Sources
Checked on 17 October 2026.
Pricing, integrations and data policies are checked against Smartlead's own pages. How we research tools.