What does Bombora do?
- Monitors company research activity against 25,300+ intent topics, according to Bombora's intent page.
- Scores intent by comparing an account's last three weeks of content consumption with its own 12-week baseline, so a spike is relative to that company's normal behaviour.
- Treats a Company Surge score of 60 or more on a topic as spiking, which Bombora recommends as the minimum threshold.
- Builds signals from a Data Co-op of publishers, B2B brands and data providers; Bombora says 86% of co-op data is shared exclusively with it.
- Resolves activity to companies, not people: its privacy policy says event data is not used to identify individuals by name or postal address.
- Feeds intent into ad platforms, CRMs and sales tools; featured partners include The Trade Desk, Reddit, Adobe and Apollo.
Where does Bombora fit in a GTM engineering stack?
Bombora is the third-party research-intent signal in a GTM engineering stack: it ranks a target account list by which companies are reading about your category right now.
- 1Clay runs Find company topic intent with Bombora across your target accounts each month
- 2Accounts scoring 60 or more on your chosen topics are kept; the rest wait for the next run
- 3Clay finds the buyer persona at surging accounts and writes messaging around the problem behind the topic
- 4Contacts route to Outreach, Salesloft or Smartlead, with the topic and score written to the CRM account
See how every layer connects in Clay integrations: how the GTM engineering stack fits together.
How much does Bombora cost?
Prices as shown on Bombora's pricing page on 17 October 2026 (USD). Free plan: No free plan listed.
Intent (Company Surge) and other solutions
Contact sales
Not stated
The pricing page lists no plans or prices; the call to action is Speak to an expert. Solutions named: Intent, Identity and enrichment, Digital audiences, Campaign measurement, Insights suite.
Clay's Bombora actions run on Clay credits only, so Clay users can buy Bombora topic intent per lookup inside Clay without a direct Bombora contract.
Who is Bombora best for?
A good fit if you
- Account-based teams who want to prioritise a fixed target account list by which accounts are researching their category this month.
- Clay users who want topic intent without a Bombora contract, using Clay's credit-based Bombora actions.
- Marketing teams combining intent with paid media, given Bombora's ad-platform partnerships.
Look elsewhere if you
- Teams that need to know which person is researching, since Bombora works at company level only.
- Very niche categories where the right topics may not exist in the taxonomy or the co-op sees little traffic.
- Anyone wanting transparent self-serve pricing: there is no public price list or trial.
Does Bombora integrate with Clay and your CRM?
- Clay
- Native Clay integration. Clay lists Bombora as a Company Data integration, included in all plans, with two actions on Clay credits: Find company topic intent with Bombora (needs a domain, a company name or both) and Find company topic intent by geo with Bombora, which breaks intent down by metro area. (source)
- Integrations
- Bombora says its intent data integrates into advertising, marketing, sales and CRM platforms; featured partners on its site are The Trade Desk, Reddit, Adobe and Apollo, with a full partner list behind 'View all partners'. Clay and Common Room also resell Bombora topics inside their products. (source)
- GDPR
- Bombora's privacy policy includes a supplemental notice for the EEA, UK and Switzerland naming Bombora, Inc. as controller, with data processed in the US. It relies mostly on legitimate interests, using consent mainly under the IAB TCF v2 framework for device storage and ad profiles. It collects cookie IDs, IP addresses, hashed emails and device data but says event data is not used to identify individuals by name or address. Opt-outs are via its Privacy Request Center and industry tools, per device and browser. (source)
- Data coverage
- Bombora states it tracks 25,300+ intent topics across a Data Co-op of thousands of publishers, B2B brands and data providers, with 1,765+ sites added in the last two years and millions of unique domains tracked (vendor claims). (source)
What are the best Bombora alternatives?
Other intent and signal tools that do the same job in a GTM engineering stack, with their own trade-offs.
Buyer intelligence platform that unifies CRM, product, website and community signals and resolves them to real people and accounts.
- Pricing
- $2,500/mo (annual)
- Free trial
- None listed
Annual-contract inbound platform combining website de-anonymisation, intent signals, AI chat and outbound orchestration agents.
- Pricing
- From $10,000/yr
- Free trial
- None listed
Company signals API: job openings, news events, technologies, financing and connections, sourced from company websites.
- Pricing
- Free 100 credits/mo; then $40/mo min
- Free trial
- Trial API access is mentioned; duration and credit amount are not stated.
Which GTM stacks use Bombora?
Bombora FAQs
What does a Bombora Company Surge score of 60 mean?
Bombora considers a company with a score of 60 or more on a topic to be spiking, meaning its content consumption on that topic is well above its own historical baseline. Bombora recommends 60 as the minimum threshold for reports and integrations.
Can you get Bombora intent data without a Bombora contract?
Yes, through Clay. Clay's native Bombora actions return topic intent for a company domain and run on Clay credits, so you pay per lookup inside Clay. Common Room plans also include a set number of Bombora topics.
How do you choose Bombora topics for outbound?
Pick topics a buyer would research before purchasing your category, such as your product category, the problem you solve and named competitors, rather than broad themes. Bombora also suggests a topic threshold, recommending at least 25% of topics in a cluster show a surge before treating the account as in market.
Should you mention intent data in a cold email?
Intent data says an account is researching a topic, not that a specific person asked to hear from you, so referencing it directly tends to feel intrusive. It works better as a prioritisation and messaging cue: contact the right buyer at a surging account now, and lead with the problem behind the topic.
Where does Bombora intent data come from?
Bombora collects content consumption from its Data Co-op, a network of publishers, B2B brands and data providers that run Bombora's tag. It then uses machine learning and natural language processing to map that activity to companies and topics.
Compare and learn
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Sources
Checked on 17 October 2026.
Pricing, integrations and data policies are checked against Bombora's own pages. How we research tools.