Fullpath Acquired by Cox Automotive | Technology M&A Deal

Cox Automotive has acquired Fullpath, a data analytics business in the United States, for $23 billion. Cox Automotive acquisitions bring Fullpath’s AI-native data and marketing infrastructure to support dealer network operations and improve dealer marketing execution. Fullpath acquisition capabilities strengthen Cox Automotive’s technology stack for data analytics acquisition use cases across automotive retail, including customer targeting and campaign measurement. The strategic acquisition is structured as an add on acquisition, with Cox Automotive acting as a strategic buyer in technology M&A, and the deal is announced with an over $100M size profile.