Fullpath Acquired by Cox Automotive | Technology M&A Deal

Cox Automotive has completed the acquisition of Fullpath, a data analytics business in Georgia, for $23 billion. Cox Automotive acquisitions expand its technology M&A footprint by adding Fullpath’s AI-native data and marketing infrastructure for automotive dealers across the largest dealer network. Fullpath acquisition capabilities support dealer customer acquisition, digital marketing execution, and data-driven performance measurement in the Atlanta area. The strategic acquisition is structured as a platform acquisition with an announced size over $100M, reflecting Cox Automotive’s strategic acquisition approach to strengthen data analytics acquisition and unify dealer marketing and insights.