What does Close do?
- Keeps leads (companies), contacts and opportunities with calls, emails and SMS logged on one timeline, plus a centralised inbox and task list from Essentials upward.
- Places and records calls and SMS from the CRM, with usage passed through at cost (most outbound calls around $0.02 a minute, numbers from about $1 a month); Growth adds a power dialer and Scale a predictive dialer and live call coaching.
- Runs automated workflows and bulk email from Growth upward; Solo and Essentials do not include workflows.
- Includes Chloe, an AI agent that calls leads, qualifies them, books meetings and updates records, billed against AI credits (500 per user a month on Solo up to 2,000 on Scale).
- Exposes an API with an event log on every plan, rate-limited per endpoint group, with an organisation-wide limit 3 times the per-API-key limit.
Where does Close fit in a GTM engineering stack?
Close is the CRM and calling layer in a GTM engineering stack: Clay writes enriched leads and contacts into it and can enrol them straight into Close sequences, while reps or Chloe work the calls.
- 1Clay imports existing Close contacts or looks up leads to avoid duplicates
- 2Clay enriches new accounts and finds phone numbers and work emails through a provider waterfall
- 3Create Lead and Create Contact write the enriched records into Close
- 4Subscribe to Sequence enrols each contact in an existing Close sequence
- 5Calls, SMS and replies log on the lead timeline for reps to follow up
See how every layer connects in Clay integrations: how the GTM engineering stack fits together.
How do you use Close?
Close's official walkthrough, from the Close YouTube channel.
How much does Close cost?
Prices as shown on Close's pricing page on 17 October 2026 (USD). Free plan: No free plan. Free trial: 14-day free trial with no credit card, including calling and AI credits. If you do not pick a plan the account pauses and data is kept for a limited time before deletion. Paid plans carry a 30-day money-back guarantee.
Solo
$9/user/month billed annually, or $19 billed monthly
Per user; annual or monthly
1 user, up to 10k leads, no workflows, 500 AI credits per user a month.
Essentials
$35/user/month billed annually, or $49 billed monthly
Per user; annual or monthly
Unlimited contacts and leads, team collaboration, built-in forms, email, calling and SMS, no workflows, 1,000 AI credits per user a month.
Growth
$99/user/month billed annually, or $109 billed monthly
Per user; annual or monthly
Automated workflows, Chloe in workflows, power dialer, custom activities, bulk email, 1,500 AI credits per user a month.
Scale
$139/user/month billed annually, or $149 billed monthly
Per user; annual or monthly
Role-based access, lead visibility rules, predictive dialer, unlimited call recording retention, live call coaching, 2,000 AI credits per user a month.
Calling and SMS usage is billed on top at cost. Custom pricing is available through sales for larger or more complex teams.
Who is Close best for?
A good fit if you
- Inside sales teams whose day is calls and follow-ups, since dialers, SMS and recording are native rather than bolt-ons.
- GTM engineers who want CRM writes plus sequence enrolment from Clay: Clay's Close actions include Subscribe to Sequence as well as lead and contact create and update.
- Small teams that want API access on the cheapest plan: Close's comparison table lists API access and the event log on Solo through Scale.
Look elsewhere if you
- Teams that need workflows on a small budget: automated workflows start at Growth ($99 per user a month annually).
- Buyers who need EU data residency spelled out: Close's GDPR page relies on Standard Contractual Clauses and names AWS as a key sub-processor, but does not state a hosting region.
- Organisations that want role-based permissions and lead visibility rules below the top tier, as both are listed on Scale.
Does Close integrate with Clay and your CRM?
- Clay
- Native Clay integration. Clay lists Close as a Clay-built integration on Growth and above, with every action needing your own Close account. Clay reads with Import Contacts and Lookup Object (leads or contacts), and writes with Create Lead, Create Contact, Update Lead, Update Contact and Subscribe to Sequence, which enrols a Close contact in an existing Close sequence. (source)
- Integrations
- Close's integrations directory lists Gmail, Microsoft 365, Zoom, Calendly, HubSpot, Segment, Fivetran, Zapier, Make, Clay, Findymail, Claude and ChatGPT among others, and API access is included on every plan. (source)
- GDPR
- Close's GDPR page says it meets both controller and processor obligations and offers a Data Processing Agreement (dated 7 February 2023) to any customer, including Standard Contractual Clauses for transfers outside the EEA. It names Amazon Web Services as a key sub-processor and says a lead deleted in Close is fully removed from its systems, including the Event Log API, within 30 days. Close states it is SOC 2 Type 2 compliant. (source)
What are the best Close alternatives?
Other CRMs that do the same job in a GTM engineering stack, with their own trade-offs.
CRM platform with a free tier and per-seat paid plans covering sales, marketing and service, plus a large app marketplace.
- Pricing
- Free plan; paid from £7/seat/mo (annual)
- Free trial
- HubSpot's knowledge base describes 14-day free trials started from an account's Pricing & Features settings, with no automatic charge when the trial ends; some features may be restricted during a trial.
Pipeline-first sales CRM built around visual deal stages, sold per seat in four plans with a token-based API budget.
- Pricing
- £14/seat/mo (annual)
- Free trial
- 14-day free trial with full access and no credit card; you can invite as many co-workers as you want to the trial.
Flexible, data-model-first CRM with custom objects, workflows and a native Clay integration, priced per seat.
- Pricing
- Free; paid from £27/user/mo (annual)
- Free trial
- 14-day trial of the Pro plan.
Enterprise CRM (Sales Cloud) with a deep customisable data model, SOQL and APIs, sold in editions from a 2-user free suite to Max.
- Pricing
- Free Suite; paid from £20/user/mo
- Free trial
- 30-day free trial of Sales Cloud, no credit card and no installation, per the pricing page.
Close FAQs
Does Close have a public API on every plan?
Yes. Close's plan comparison lists API access and the event log as included on Solo, Essentials, Growth and Scale. Requests are rate-limited per endpoint group, and after a 429 response Close asks you to pause for the number of seconds in the rate_reset value.
How are Close API rate limits applied?
Close enforces limits at the organisation level across all users' API keys, plus a lower limit per key so one heavy integration does not throttle others. The organisation limit is currently 3 times the per-key limit, and the RateLimit response header reports the limit, requests remaining and seconds to reset.
Can Clay enrol leads into a Close sequence?
Yes. Clay's Subscribe to Sequence action adds a Close contact to a predefined Close sequence, so a Clay table can create or update the lead and start outreach in one pass. The sequence itself must already exist in Close.
What are Close AI credits used for?
Close AI credits pay for Chloe, Close's AI sales agent, and other AI features such as enrichment and Chloe in workflows. Each plan includes a monthly allowance per user, from 500 on Solo to 2,000 on Scale, and Chloe's calls also use telephony charged at cost.
How does Close handle GDPR deletion requests?
Close says that when you delete a lead, its information is completely removed from Close's systems within 30 days, including the Event Log API. Requests to remove a whole account's data go to Close support.
Compare and learn
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Sources
Checked on 17 October 2026.
Pricing, integrations and data policies are checked against Close's own pages. How we research tools.